Yates - National Gardening League
Campaign Identity,
Social, OOH
Campaign Identity,
Social, OOH
Yates has been part of Aussie backyards for generations, but to reach new audiences, they needed more than another launch. So they created Click & Grow, a simple lawn care system for greener, healthier lawns, even for beginners.
To kick it off, we turned gardening into a tongue-in-cheek sporting spectacle: the National Gardening League (NGL). Lawns became the athletes, refs judged the turf, leaderboards tracked the action, and the prize was $10,000 plus a Championship Green Thumb Ring, rolled out across TV, OOH, radio, social, and even AFL + NRL stadiums.
To kick it off, we turned gardening into a tongue-in-cheek sporting spectacle: the National Gardening League (NGL). Lawns became the athletes, refs judged the turf, leaderboards tracked the action, and the prize was $10,000 plus a Championship Green Thumb Ring, rolled out across TV, OOH, radio, social, and even AFL + NRL stadiums.
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