Seasol - Dirty Old Secrets
Campaign Identity,
Social, OOH
Campaign Identity,
Social, OOH
Seasol has helped Australians grow stronger, healthier gardens for generations. But with younger Aussies getting advice from Instagram influencers and one perfectly lit succulent, it was time to bring real backyard wisdom back into the spotlight.
Dirty Old Secrets puts Seasol front and centre, uncovering the proven (and hilarious) tips older gardeners have relied on for decades. Made for TikTok and Instagram and hosted on, the ten-episode series is backed by trailers, OOH, PR and influencers, reminding a new generation that Seasol isn’t just a bottle on the shelf, it’s the secret weapon.
Dirty Old Secrets puts Seasol front and centre, uncovering the proven (and hilarious) tips older gardeners have relied on for decades. Made for TikTok and Instagram and hosted on, the ten-episode series is backed by trailers, OOH, PR and influencers, reminding a new generation that Seasol isn’t just a bottle on the shelf, it’s the secret weapon.
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